Gmail
Brevo
Mailchimp
Gemini
WhatsApp
Calendar
The platform and the data
Contacts, roster, events, contracts, invoices, email, calendar and tickets, organized and connected in one place. Everything that happens in your company is on record and within reach.
10·27·2026The new Huming is here, with Martina built in
Your entire music business, in one place.
Huming is where your music company's data lives. Martina is the brain that understands it and gets things done with your team. Artists, agencies, promoters, venues and labels: contracts, shows, releases, email, calendar and invoices, all together.
Until now
A business scattered across ten apps and everyone's memory.
Contacts in Gmail, contracts in Google Drive, invoices in Holded, newsletters in Brevo or Mailchimp, ideas in ChatGPT or Gemini, and the stuff that really matters in the head of whoever handled it.
- Copying the same fee, the same tax ID and the same address into five different places.
- An AI that knows nothing about your company: every day you start from scratch.
- When someone leaves, the know-how walks out the door with them.
Starting October 27, 2026
Huming and Martina: everything about the industry and your company, together.
One place for your data and an assistant who knows it inside out. Every step builds on the last: a contact becomes an offer, the offer becomes a contract, the contract becomes an invoice. And Martina knows it all, so she can help you at every stage.
How it works
The platform brings the data. Martina and your team bring the brains.
The brains and the action
Martina understands that data, knows the industry and takes action: she drafts, suggests, sends, organizes and gives you a heads-up. Your team makes the calls; she does the heavy lifting.
×5
With Huming and Martina, your company becomes five times more efficient and smarter.
1platform instead of ten apps
0data copied by hand from one place to another
24/7an assistant who knows your company
Who it's for
Every corner of the business has its headaches. Here's how Huming and Martina solve them.
“I want to get my music out there and get heard.”
Distribute to Spotify, Apple Music and every other platform right from Huming. Martina builds your release plan, writes the copy and preps your social assets, and helps you reach press and playlists.
“I want to play more gigs.”
Match Booker suggests the venues and promoters that are a fit for you, Martina preps your press kit and pitch, and your artist page puts you on the marketplace where you get booked.
“Pitching my roster eats up my whole day in emails.”
Email and WhatsApp campaigns segmented by contact type. Martina writes them, follows up and turns every reply into an opportunity with an offer attached.
“Contracts, invoices and payments, all done by hand.”
The agreement is generated from the show and signed online; the invoice comes from the agreement, Verifactu-ready, and Huming lets you know what's still outstanding.
“I want to take on less risk with my events.”
Plan in phases: Martina suggests lineup combinations with their fees, works out your break-even point and shows you the numbers before you commit.
“I need to sell tickets and pack the room.”
Built-in Ticketing, campaigns to your audience and QR check-in from your phone. You see sales in real time, and Martina gives you a heads-up if something's moving slowly.
“I want to book with judgment, not blindly.”
Match Booker suggests artists that fit your audience and your open dates, with listener and city data to help you make better calls.
“Pack the venue every single night.”
Tickets, campaigns and the venue calendar all in one place. Martina preps the promo for every show and reminds you what's still on your plate.
“Release the catalog without losing control.”
Distribution and release plans for each artist, with dates, assets and campaigns. Martina tells you what's still missing for every release.
“Keeping artists, team and vendors in sync.”
Projects with tasks, a shared calendar with Meet, recorded meetings with their minutes, and email with Martina. The whole team, on the same page.
Customers
Agencies, labels and artists already working with Huming.
Gazpatxo
Pro21
Artitud
Gola Seca
Say It Loud
La Caja Producciones“I used to juggle gigs between email, Excel and WhatsApp. Now the offer, the contract and the invoice all come from one place, in no time.”
“We run every event end to end in Huming: budget, lineup, bookings, tickets and settlement. We know whether an event pays off before we lock it in.”
“We uploaded our roster and years of shows from our Excel, and in one afternoon everything was linked up: contacts, venues and dates.”
“Day sheets, expenses and profitability for every tour in one place. The team knows what’s on each day without having to ask me.”
“Contacts, opportunities and contracts in one place. I know exactly where every negotiation stands without digging through my inbox.”
“I released my single to the platforms from Huming: the release info, the artwork and the contract all in one place. No wrestling with any distributor.”
“We moved our projects from Asana to Huming, and now releases, tasks and invoicing all live together. Finally, something built for a label.”
Start on the 27th with your whole business in one place.
Try Huming free for 30 days, no credit card needed, or ask Martina something right now: she's right here.