She knows the industry
Contracts, riders, fees, distribution, rights, festivals, grants and funding. What usually takes years to learn, one question away.
Martina, the brain of the music industry and of your company.
Martina
Your right hand in the music industry
Your right hand in the music industry
200 credits to work with, no sign-up needed. Attach your demo, your cover art or a poster: it's the same Martina you get inside the platform. Everything you prepare here, and any credits you don't use, comes with you when you open an account.
Take Martina everywhere Scan the code with your phone's camera and download the Huming app for iPhone or Android: Martina with you in the studio, backstage or in the van. Your conversations and credits go with you.
What is Martina
The brain of the music industry and of your company.
Martina is Huming's assistant. She knows how the industry works, knows your company's data and works with you and your team: she looks things up, preps, sends and organises, always with your go-ahead.
She knows your company
Your contacts, your roster, your events, your emails, your invoices and your calendar. She answers with your real data, not generic advice.
She works with your team
She drafts and sends emails, preps offers and contracts, launches campaigns, sets up meetings and records the minutes. You decide; she makes it happen.
What she knows about your company stays with your company.
Industry knowledge is shared; your company's knowledge never leaves it. It isn't shared with other organisations, each team member only sees what's relevant to them, and data is stored in the European Union.
NewPlan your release with Martina, no sign-up needed
Run your entire music business.
From first contact to paid invoice.
So agencies can sell their roster, artists can land dates and venues can book with better judgment. Roster, campaigns, proposals, contracts and invoices on one platform built for the music industry.
Season overview
Verifactu activeShows
38
+9 this month
Open proposals
12
4 accepted
Invoiced
84.2k
+18% vs. 2025
Awaiting payment
11.4k
3 invoices
Gigs booked per month Last 8 months
DocumentStatusAmount
Proposal · Festival de la Vila Sent€4,200
Agreement · Sala Aurora Signed€2,800
Invoice V-26-0184 Pending€1,950
The full cycle
Six steps that today live in six different tools.
In Huming they're one: each step inherits the data from the one before, so nobody ever has to retype a tax ID, a fee or an address by hand again.
1
Contacts
Import from Excel, Mailchimp, Brevo or HubSpot and merge duplicates.
2
Campaigns
Newsletters and WhatsApp messages segmented by contact type and roster.
3
Opportunities
Every reply becomes an opportunity with its own proposal.
4
Contracts
Agreement generated from the show and signed online.
5
Invoicing
Invoices with Verifactu, a verification QR code and payment tracking.
6
Dashboard
Everything measured: conversion, revenue and roster activity.
Modules
One platform with everything you're paying for separately today.
Martina, your assistant
An industry professional who sees your data and works with you, in writing or out loud.
- Looks up and summarises everything you have inside
- Creates, sends and prepares, always with your OK
- Reads posters and riders, listens to your songs
Contacts and integrations
A single contact database for your whole organisation, always up to date and duplicate-free.
- Import from Excel and CSV with field mapping
- Sync with Mailchimp, Brevo, HubSpot and Holded
- AI assistant to clean up and complete records
Email and WhatsApp campaigns
Pitch your roster, announce a single or fill an event without leaving the platform.
- Templates: roster pitch, new artist, single, event
- Segmentation by contact type, territory and roster
- WhatsApp Business and newsletters with open-rate metrics
Proposals and contracts
Send, negotiate and sign without printing, scanning or losing track.
- Proposal with a public link: accept, decline or comment
- Contract generated from the show, with the rider attached
- Handwritten e-signature logged with date and IP
Invoicing with Verifactu
Issue invoices that comply with the AEAT's anti-fraud system, today, not in 2027.
- Chained hash, tamper-proofing and verification QR code
- Sequential numbering, VAT and IRPF withholding, IBAN and due dates
- Inbox for received invoices, read by AI
Distribution
Your tracks on every platform, no subscription fee: Huming keeps 15% of what they earn.
- Release info, metadata and pitch prepared with you
- AI-generated cover art, or your own
- Catalogue and audience data coming back to you
Dashboard and analytics
The real picture of your business, without exporting anything to a spreadsheet.
- Gigs booked, proposal conversion and payments
- Performance by artist, promoter and territory
- Alerts for due dates and unpaid invoices
Match Booker
Connect your project with more than 2,300 talent buyers across the industry.
- Contact suggestions by style, territory and capacity
- Send tracking right inside your opportunities
- Real industry data, not bought cold lists
Ticketing
Sell tickets to your event under your own brand and control entry from your phone.
- Checkout page with card payments and QR tickets by email
- Door scanner: QR, name or code, on iPhone too
- Real-time sales, guest list and box office sales
Roster and public press kit
Every artist with a living profile and a public page to sell them, ready to share.
- Profile that fills itself in: photo, bio, listeners and socials
- Show formats, terms and a connected calendar
- Public press kit with an indicative fee and a booking button
Shows, events and tours
Every gig and every event with everything behind it, from the signed agreement to what it actually left you.
- Signed agreements and invoices that write themselves
- AI day sheets and production by area
- Costs, income and margin for every date
Strategy, stats and social media
Your project's data and a plan to grow it, reviewed every quarter.
- Spotify, Instagram, TikTok and YouTube stats
- Posts and promo images for social media
- Weekly tasks, quarterly review and industry fairs
Projects
Your team's tasks, organised: tours, releases and festivals without losing track.
- Sprint backlog, Kanban and Gantt
- Owners, dates, priorities and comments
- Alerts when a task is assigned, moved or commented on
Employees and time tracking
Legal time tracking and team management, right from your phone.
- Clock-ins with location and reminders
- Vacation, absences, payslips and contracts
- Time records and a summary for your payroll advisor
Email with Martina
Your email in the chat: Martina flags it, sums it up and drafts your reply.
- Gmail, Outlook or IMAP, personal and shared team inboxes
- Replies drafted in the sender's language
- From email to opportunity, show or contact
And there's more
- Recorded meetings with minutes and tasks
- Ideas and voice notes, analysed
- Demo feedback like an A&R would give
- Import your catalogue from another distributor
- Withdraw your royalties
- Campaigns to fill an event
- Your own contract templates
- Space rentals
- Calendar with Google Calendar
- Team with per-person permissions
- Industry fairs and events
- Martina on your phone too
Contacts
Your contact database, finally in one place.
Bring what you already have: the Excel file on your laptop, your Mailchimp list, your HubSpot contacts. Huming merges them, spots duplicates and leaves you with a living database the whole team uses.
- Four-step import wizard with field mapping and duplicate control.
- Company contacts with trade name and legal name, ready to invoice.
- Segmented lists that feed straight into your campaigns.
Import contactsStep 3 of 4
XL agentes_2026.xlsx1,284 rows · 6 fields mapped Ready
MC Mailchimp · Promoters412 contacts · sync on Connected
HS HubSpot · Venues96 contacts · 12 duplicates found Review
1,692 of 2,284 contacts processed
Campaigns
Pitch your roster by email and on WhatsApp.
You pick the template, the audience and the artists. The campaign builds itself, with each project's photos and links, and goes out on the channel where people actually read you.
- Six campaign types: roster pitch, new artist, single or EP, event, news and freeform.
- Five-step wizard with a preview before you send.
- Send now or schedule it, with drafts that never get lost.
New campaign · Roster pitchStep 5 of 5
✉ Newsletter842 recipients · 1 credit per send Selected
W WhatsApp Business120 recipients · 10 credits per send Optional
Artists included
Oques GrassesLa Fúmiga
Gola SecaSantero+4
Credits available2,040 · this campaign uses 2,042 2 short
Proposals and contracts
Sent, read, signed. Without printing a thing.
The proposal comes straight out of the opportunity with the gig details already filled in. Your client opens a link and accepts it, declines it or asks for changes. Once you agree, the contract gets signed on the same screen.
- A public page for each proposal, with no sign-up or downloads for your client.
- Contract created in Huming or uploaded as a PDF, with the tech rider and hospitality rider attached.
- Signed with full name and acceptance, with date, time and IP logged.
Agreement · Sala Aurora, Nov 14 Signed
Fee€2,800 + VAT · 1 invoiceBank transfer
AttachmentsTech rider · Hospitality rider 2
Signed by
Marta Ferrer Gil
09/14/2026 · 6:42 PM · IP logged for audit
Invoicing
Verifactu, sorted before it's due.
Starting January 1, 2027 for companies and July 1, 2027 for the self-employed, invoicing software in Spain has to record every invoice in a way that can't be altered. Huming already does: chained hash, verification QR code and an exportable log.
- Each invoice links to the previous one with a SHA-256 hash: if anything changes, it shows.
- Received invoices: a dedicated inbox per organisation, with AI that reads the PDF.
- Already using Holded? It connects and keeps your tax numbering.
Invoice V-26-0184 Verifactu record
Sala Aurora, S.L.
B-98765432 · València
Total €3,388.00 · incl. 21% VAT
Due 09/29/2026 · Bank transfer
AEAT QR
Who it's for
Three different jobs, three things that really matter.
The platform is the same. What changes is what you're judged on at the end of the season.
Agencies and management
Your roster is the business. Manage it and sell it.
A roster can't run on a spreadsheet and a good memory. Here every artist has their own profile, calendar, assets and history — and showing them to a talent buyer stops being a hand-written email and becomes a campaign with everything in it.
- Artist profiles with press kit, riders, photos and links, always up to date
- Roster pitches by email and WhatsApp, segmented by territory and venue type
- From reply to proposal, signed contract and invoice, without switching tools
- The whole office looking at the same calendar and the same status for every gig
Artists
What you want is to play. We'll handle the rest.
Landing dates shouldn't depend on who you know or how many emails you can stand writing on a Tuesday. Huming puts you in front of the people who book and keeps track of what happens next: who replied, what fee you agreed on and what's still unpaid.
- Match Booker: your project in front of more than 2,300 talent buyers
- Tracking for every contact, so you know who to follow up with and when
- Calendar, day sheets and riders in your pocket, even on the day of the gig
- Signed contracts and Verifactu invoices without asking anyone for a favor
Promoters and venues
Every date is a bet. Make it feel more like a decision.
Booking blind gets expensive. With a history of what's already happened —what worked, in which territory, at what capacity and at what price— and up-to-date event numbers, risk stops being a hunch.
- History by artist, territory and season instead of gut feelings
- Booking and signing in the same place where you lock in the date
- Costs, fees and payments per event, with due-date alerts
- QR ticket sales and entry control from your phone
- The whole team working on the same data, no more spreadsheet versions
The whole industry
See the platform
Labels, publishers and distributors, studios and rehearsal spaces, technicians and event production, PR and media, education, associations and city councils, brands and individuals. When you sign up you choose your type of organisation and Huming shows you what you need.
Integrations
What you already use, connected.
Huming doesn't ask you to drop your tools overnight. Bring your contacts, sync your accounting and let the platform do the rest.
Mailchimp Brevo HubSpot Holded WhatsApp Business Excel and CSV Google Calendar Spotify Stripe
Book artists
Looking for an artist for your event? Choose from over 14 million.
On artists.huming.pro you search by name or describe your event (style, place and budget) and we suggest who fits. Save the ones you like, compare them and request a date from several at once. The Huming team confirms availability and terms.
- A profile for every artist: listeners, estimated fee and videos
- Direct booking with Huming artists, with their calendar
- No account or card: just your mobile to confirm the request
14M
artists in the catalogue
1
request for several artists at once
0 €
to search, compare and request a date
In-house technology, automation and real industry data so agencies, artists, promoters and service providers can work with more clarity. Huming · Barcelona Music Tech Hub
2.300+
talent buyers on Match Booker
14
languages available on the platform
2027
Verifactu becomes mandatory; Huming is already ready
Backed by ENISA, Lanzadera and Barcelona Music Tech Hub.
Try Huming free for 30 days. No credit card.
Import your contacts, launch a campaign and issue your first Verifactu invoice. If it's not for you, you've lost nothing.